Marketing seems to consistently rank as one of the most significant challenges for many Australian SMEs. Attracting customers and nailing an online marketing strategy are among the top pain points for many organisations wanting to grow. And whilst nothing will replace expertise and professional advice when it comes to strategy and branding, Generative AI has made some of the run-rate marketing message work easier than ever for you to generate and curate in-house! Let’s take a look at what Microsoft Copilot can deliver in this domain!
Microsoft Copilot, a component of Microsoft 365, is a generative AI tool developed in collaboration with ChatGPT and Microsoft. It offers users the ability to generate creative content, streamline workflows, and enhance various business processes through intelligent prompting and automated content creation.
Getting Creative with Copilot
Microsoft Copilot can assist businesses in generating creative content quickly and effectively. Ideal for high-level market research and content drafting, Microsoft Copilot can assist you to identify industry trends, draft detailed reports and presentations, and create relevant and compelling content for your new and existing client audiences. Here are just a few examples of what you might be able to use Microsoft Copilot to create!
- Marketing Copy: Copilot can produce advertising content, persuasive writing, and promotional material ideas. For instance, it can draft catchy taglines for products or services.
- Blog Posts and Articles: Businesses often struggle to maintain up-to-date and engaging blog content. Copilot can help create informative posts on relevant topics, such as the latest trends in digital marketing for SMEs, ensuring a steady stream of fresh content.
Top Tip! Always review and edit AI-generated content for accuracy and to add your brand’s voice – otherwise you risk undoing all your hard-earned audience trust!
- Social Media Content: Generating posts for platforms like LinkedIn, Instagram, and Twitter is one of Copilot’s strong suits. It tailors content according to the platform’s audience, increasing engagement and visibility.
- Email Campaigns: Despite the rise of social media, email remains a powerful marketing tool in Australia. Copilot can draft engaging emails for updates, promotional messages, and responses to inquiries, enhancing communication with clients.
- Press Releases: Whether announcing new office locations or responding to crises, Copilot can quickly produce press releases, in particular saving valuable time in urgent situations.
- Presentation Content: Copilot can help plan presentation slides and draft speaker notes, making it easier to create comprehensive and professional presentations.
- Website Content: From page content to SEO suggestions, Copilot can assist with keyword suggestions and optimisation ideas.
- Marketing Campaigns: Copilot provides can provide step-by-step guides for newbies planning and executing marketing campaigns, ensuring that no detail is overlooked.
- How-To Guides: Copilot excels at creating user guides and instructions, offering step-by-step summaries that are easy to follow.
- Webinar Planning: Copilot can assist in planning webinars to attract new clients. By generating topic ideas and suggesting platforms, it simplifies the process of organizing and promoting educational events.
- Market Research and Content Creation: From identifying industry trends to drafting detailed presentations, Copilot supports accounting professionals in creating relevant and compelling content for their audience.
- Client Engagement: Through effective email campaigns, blog posts, and social media content, accounting firms can maintain engagement with existing clients and attract new ones.
Want to see how this might look in action?
Check out our recent Tech Tuesday with Maxsum Webinar On-Demand: Get Creative with Microsoft Copilot, as we generate marketing content from start to finish live!
